Market Segmentation Services

Market Segmentation and Analysis Services

Understand Your Market and Profit From It

market segmentation, market analysis, market segmentation research, market intelligence, market strategy, K-means, discriminant cluster, tree-based cluster, competitive analysis, risk analysis, predictive segmentation, forecasting, perceptual mapping, segmentation design, market mapping, key driver analysis, opportunity and risk analysis, market innovation analysis, quantitative analysis, qualitative analysis, survey, max diff, conjoint, survey, max diff, conjoint, customer segmentation, customer journey mapping, segmentation strategy, predictive segmentation, employee satisfaction, customer satisfaction, brand awareness, discrete choice, qualitative analysis, quantitative analysisMarket segmentation and analysis can transform an unfocused concept into one that enables you to offer a targeted, well-positioned product or service into the marketplace.  One marketing truism is that:

Without an appreciation of customer context, companies will never understand customer behavior

And its corollary...

Without an understanding of their industry market, companies will never understand customer behavior within that market

Neither the target market nor the industry market can exist without the other. Without them, you cannot develop an effective market strategy.  

Market Segmentation and Exploration

Below is a sampling of the services we offer to segment and analyze customers and the markets they create.  Customer segmentation includes demographic, geographic, psychographic, and behavioral.  Market analysis includes more than 200 industries and individual sectors within them.  Predictive analytics are usually done with trained machine learning models.  Customer insights and customer journey mapping are done on state-of-the-art analytics platforms.  Competitive and risk analysis is derived from company, target market and macro market indicators.

market segmentation, market analysis, market segmentation research, market intelligence, market strategy, K-means, discriminant cluster, tree-based cluster, competitive analysis, risk analysis, predictive segmentation, forecasting, perceptual mapping, segmentation design, market mapping, key driver analysis, opportunity and risk analysis, market innovation analysis, quantitative analysis, qualitative analysis, survey, max diff, conjoint, survey, max diff, conjoint, customer segmentation, customer journey mapping, segmentation strategy, predictive segmentation, employee satisfaction, customer satisfaction, brand awareness, discrete choice, qualitative analysis, quantitative analysis

Customer Insights

Let us paint your customer portrait, tell you their tale, map their journey.  FREE survey or questionnaire creation with purchase of our market segmentation package.  Click the Find Out More button at right to learn more about the package, pricing, delivery, and terms.

SEGMENTATION STRATEGY
  • Customer Portrait Analytics™
  • Customer Profiling 
  • Segmentation Solutions
  • Customer Quality or Value Scoring
  • Segmentation Goal-Setting
  • Segmentation Strategy
Data Collection
  • A Priori and Post Hoc
  • Surveys
  • Social Media
  • CRM and BI
  • Email
  • Transactions
  • Encounters
  • Website Usage
ANALYSIS
  • Customer and Market Segmentation Analysis
  • Customer Journey Mapping
  • Predictive Market Analytics
  • Predictive Customer Analytics
  • Targeting, Positioning, and Marketing Strategies
  • Competitive/Risk Analysis

Insightful Segmentation

market segmentation, market analysis, market segmentation research, market intelligence, market strategy, K-means, discriminant cluster, tree-based cluster, competitive analysis, risk analysis, predictive segmentation, forecasting, perceptual mapping, segmentation design, market mapping, key driver analysis, opportunity and risk analysis, market innovation analysis, quantitative analysis, qualitative analysis, survey, max diff, conjoint, survey, max diff, conjoint, customer segmentation, customer journey mapping, segmentation strategy, predictive segmentation, employee satisfaction, customer satisfaction, brand awareness, discrete choice, qualitative analysis, quantitative analysis

The insightful segmentation or analysis is one that merges qualitative judgment with quantitative data to create a meaningful whole.  Qualitative insight brings context and value to quantitative charts or figures.  A customer portrait that assesses the implications of customer behavior will likely be more useful than one that merely describes the customer behavior.  Our clients trust the transparency of our analyses because they are presented in such a way that the how, what, why, and where of the information are easily understood.