Market Segmentation and Analysis Services
Understand Your Market and Profit From It
Market segmentation and analysis can transform an unfocused concept into one that enables you to offer a targeted, well-positioned product or service into the marketplace. One marketing truism is that:
Without an appreciation of customer context, companies will never understand customer behavior
And its corollary...
Without an understanding of their industry market, companies will never understand customer behavior within that market
Neither the target market nor the industry market can exist without the other. Without them, you cannot develop an effective market strategy.
Market Segmentation and Exploration
Below is a sampling of the services we offer to segment and analyze customers and the markets they create. Customer segmentation includes demographic, geographic, psychographic, and behavioral. Market analysis includes more than 200 industries and individual sectors within them. Predictive analytics are usually done with trained machine learning models. Customer insights and customer journey mapping are done on state-of-the-art analytics platforms. Competitive and risk analysis is derived from company, target market and macro market indicators.
Let us paint your customer portrait, tell you their tale, map their journey. FREE survey or questionnaire creation with purchase of our market segmentation package. Click the Find Out More button at right to learn more about the package, pricing, delivery, and terms.
- Customer Portrait Analytics™
- Customer Profiling
- Segmentation Solutions
- Customer Quality or Value Scoring
- Segmentation Goal-Setting
- Segmentation Strategy
- A Priori and Post Hoc
- Social Media
- CRM and BI
- Website Usage
- Customer and Market Segmentation Analysis
- Customer Journey Mapping
- Predictive Market Analytics
- Predictive Customer Analytics
- Targeting, Positioning, and Marketing Strategies
- Competitive/Risk Analysis
The insightful segmentation or analysis is one that merges qualitative judgment with quantitative data to create a meaningful whole. Qualitative insight brings context and value to quantitative charts or figures. A customer portrait that assesses the implications of customer behavior will likely be more useful than one that merely describes the customer behavior. Our clients trust the transparency of our analyses because they are presented in such a way that the how, what, why, and where of the information are easily understood.